"Next" Campus editions for market leadership with new positioning and identity
Next Campus, one of the Sri Lanka’s leading educational institutions, launches fresh new distinctive identity with new logo
Next Campus in collaboration with some of the most accredited universities in the UK, offers students a range of world-class higher education programs.
When Next Campus approached us, we identified their need of presenting themselves as more than just an ordinary higher education institute. As the logo was to be the face of the institute, it was important to portray all the elements that made it the best higher education option for anyone choosing to pursue their studies.
The images on the logo capitalized on the key elements of the institute, with a crown and tower representing its history and affiliation with the top universities in the UK, the elephant representing our own heritage and locality, the graduate hat portraying the aspect of knowledge and education, not forgetting the crossed swords highlighting boldness and courage that the Next Campus students were an embodiment of. The logo overall was successful in marketing the institute in a more bold but professional manner and engaging better with potential applicants.