Finding Ceylon's Secret's Brand Promise
We were asked by the company to help identify a brand promise that could unify the various departments and staff and help them better understand the Ceylon's Secret brand.
The result is a strategy around ‘Style Confidence’ – helping customers feel confident in their fashion and choices every day.
We often forget the invaluable richness in resources our little island has been blessed with. That is why when a gem and jewelry company first approached us we thought the best place to start with was to look back at our roots. The highly guarded crafting techniques and cherished intricate designs are truly secrets hidden for centuries deep within the sands of our island. The jewelry company that laid claim to these treasures by uncovering the gem crafting knowledge and experience of our ancestors gave birth to the idea of Ceylon’s Secrets. A brand must flaunt its exotic history but also merge with the technology of today. Our branding portrayed this wonderful mix, making Ceylon’s Secrets products every customers jewelry dream.