Everybody judges a book by its cover
Let’s be honest, everybody judges a book by its cover. This is why when the Sri Lanka Institute of Directors approached us to design their magazine we were more than determined to create a cover that would not just sit on a shelf, but truly create a buzz.
Our strategy was to ensure that be it a director or not, anyone glancing at the SLID magazine would immediately feel that not reading it means missing out! As directors, entrepreneurs, or business-oriented individuals, being informed and up to date is vital. The magazine was designed to showcase the knowledge and tips it would promote and the news it would update while maintaining a sense of professionalism. Sticking to SLID’s color scheme but clearing up and polishing the design helped to make sure this was done exactly how it was planned.