Fashion should liberate and not restrict.
With society constantly telling women they should be less like themselves and more like the ‘ideal’ woman, Ruzeville wanted to send a message that fashion should liberate and not restrict. This idea was perfect and so we ran with it.
Liberation isn’t only about being unrestricted, but also carries the essence of experimenting and expanding. This led us towards the concept of an untamed woman. Someone unchained and unafraid, pushing the boundaries of convention and exploring the wild. Ruzeville was the clothing brand that allowed women to be themselves, to experiment, to grow or to change, or even to do it all at once if they wanted. It was a design that not only transformed the brand but would also help to transform fashion.